Are You Accidentally Breaking the Law?
Every jurisdiction has consumer laws
Under California BPC §17500, advertising a "former price" is illegal unless that price was the prevailing market price within the last three months, or unless the date when the alleged former price did prevail is clearly, exactly, and conspicuously stated in the advertisement.
EU - This is the most critical component. Any time a retailer announces a price reduction (e.g., using a strike-through price like "~~$98.00~~ $59.99"), they must display the "prior price".
What is the "prior price"? It is defined as the lowest price the retailer applied for that specific product for at least 30 days before the current price reduction.
Legal Risk
The "Shadow" Discount
If your "Compare at" price hasn't been active in the past 90 days, you are at risk of violating California's BPC §17500.
Class Action Targets
Specialized law firms use bots to track price fluctuations and file mass lawsuits against e-commerce brands.
The Cost
Settlements often reach six or seven figures, plus the permanent loss of customer trust.
LogMyPrice - A Shopify App for logging and displaying price
1. Install the LogMyPrice app from the Shopify App Store.
2. Enable the app on your Theme.
3. We start logging your price from that moment, and you have the option to upload previous prices to our system.
4. A link to "Price history" will be placed next to each product, and the user will be able to see the price changes during your pre-defined time frame (last 1, 3, 6, or 12 months).
5. A CSV file of the price history is available for download for your internal use.
How It Works - Two Steps to assist with Compliance
Automated Logging
Our app snapshots every price change across your entire catalog, creating a permanent, unalterable audit trail.
Public Transparency
Having a "Price Transparency" link on your product pages.= shows customers that your "50% Off" is a genuine discount based on real history.
Key Features
Visualize Pricing Trends
Display a shopper-facing price-history graph on product pages
Track Product Price Changes
Automatically log price changes across selected products and variants.
Flexible Historical Views
Choose 3,6,9, or 12-month views for historical pricing context.
Export Pricing Records
Download price-history records by product or date for internal review.
Support Pricing Compliance
Support workflows related to strike-through pricing and price-transparency requirements
Easy Storefront Integration
Add pricing transparency without manually rebuilding your product pages.
